Most people think color is just aesthetic.
But for your brain,
color is biological information.
Different wavelengths of light enter the eye and activate specialized cells in the retina.
These signals travel through the optic nerve to the visual cortex, where your brain interprets them as color.
But the process doesn’t stop there.
Color perception also interacts with brain areas responsible for emotion, memory and attention.
This is why certain colors can instantly feel
• calming
• grounding
• energizing
• or overwhelming.
Your nervous system is constantly reacting to your visual environment — even when you’re not consciously aware of it.
That’s one of the reasons why I’m fascinated by the connection between pharmacy knowledge and art.
Because sometimes the things we look at every day
quietly influence how we feel and regulate our nervous system.